I'm Benny,
A Performance Coach, Writer and Former Pisshead.
I guide ambitious men
who are ready to kick the benders
and start kicking more goals.
We work together
on your Vices 🍻🌿💊
as the lever for
decreasing Pain &
increasing Vitality
to hit The Big F#ck Off Goals
you've been eyeing up for years.
Interested?
Working with Benny has given me 1-2 days' worth of productivity back every week.
Eric - Serial Entrepreneur
I went from drinking 12-14 beers most nights. To 2-4 cans 4 nights a week. I used to rate my drinking a 3/10, now I'm an 8.5/10 and started the family business!
Milt - New Busines Owner
I realised the key driver for me was that I wanted to show up for my twin teenage girls in the best way possible. Every time I drink I use the strategies to make sure they align with who I want to be. This is Ben 2.0.
Ben - Managing Director
As a health psychologist, I understand the detrimental impact alcohol misuse and overuse is having on everyday Australian's. Benny has created a powerful movement that assists Australians to form a healthier relationship with and practice of drinking. I can see it being of great benefit to many Australians who would like to establish a healthier relationship with alcohol.
Dr Clinton - Sobah
"Benny's coaching allowed me to step back from my current habits and into a new space of thriveability. I found the time to release a side-project I'd been working on for over three years as well as hit new product deadlines and gain a promotion in our company."
Matt - Business Director
If you're going out, or cut your drinking habits from 3-4 nights (to 1 or 2). You're potentially saving $100 a week, it equates to over 5 grand a year.
Jarrod - Business Owner (Interviewed on Channel 9 News)
Benny carries his community ethos into his workshops; the experience is super-engaging, non-judgmental, positive and encouraging. It's such a good fit with what we're trying to do with our employees, which is to simply give them pause and space to think
Tim - Brown Forman
Benny's quick-wit & banter ensured the group stayed engaged & really absorbed the material. Our session was interactive and truly a delight! I’d highly recommend Benny as a work-shop leader on any subject he is a passionate about. He is a natural presenter & very talented.
Michelle - Remote Year
The Tokens kept me sane when at times all I wanted to do was open the fridge and start pouring alcohol down my throat to numb what was going on in my life. I had to be accountable. I had to chart my drinking and being competitive and challenging myself about succeeding, failure was not an option.
Sean - Small Business Owner
VICETALITY 90
For ambitious men ready to kick the bullshit habits and optimise their lives in service to themselves, their families and their businesses.
90 Days of Health Optimisation, Weekly Coaching/ Accountability and the best part - Playing The Token Game ™️ .
AUDIOBOOK
That's me asleep on my staircase in Brixton, London - 2014.
Epic party, shithouse bed.
The below chapter is about growing up in Australia and how I navigated my way through a drinking culture that encouraged passing out on staircases and other wild shenanigans.
If you love classic aussie beer ads you will be either pleasantly surprised or furious at my singing.
Either way, it's a win.
Enjoy!
No email required.
WORKSHOPS
Here are some of the organisations I've run workshops for. Everything from Health Optimisation to Creative Design Sprints to Why you should wear your favourite party shirt in government meetings.
To check out the full list, including online and offline offers.
THE TOKEN GAME
(Formerly 101 Tokens)
A Health Optimisation app and support community for those fed up with the standard methods of moderation or sobriety (boring). We redesign our relationship with alcohol in a radically honest, fun AF and empowering way.
GET CONNECTED
My awesome partner Jacqueline and I wrote and published a book of questions.
We still use the questions every week on date night.
It's a growth tool for any relationship (business or family) to avoid killing one another as well as more bloody good times.
If I didn't change my drinking habits.
I don't get this relationship.
We sold out on our last print run but put your name down for the next copies below and we'll swing you one then.
About me
My real name is Benjamin Robert Wallington,
Not sure why I needed such a long English name considering I’m approximately 57% Aussie bogan.
I prefer Benny and in 2014, I found myself in South London learning in a church.
In the basement of the church was a bar.
In the middle was a chapel.
Up the top, a radical loft space.
Here, I was studying advertising and entrepreneurship.
One day a man came in to speak about another man.
The second man was Howard Luck Gossage:
A humble warrior in the advertising industry
who’d had an epiphany.
"Fuck selling Coca-cola, the world needs my brain for something better."
Paraphrasing there ;)
'Fuck yeah' I thought.
I'd done my fair share of selling sugary drinks to kids and working for big fuckwit banks
so I ditched the Ad industry and joined a start-up raising money for projects the world needed.
I cut my teeth on campaigns for animal conservation, disabled athletes, homelessness and rare diseases.
Ohhh.
And there’s one thing I forgot to mention...I loved to party*.
From 15- 29, Drinking was the other 43% of my personality.
Drinking raged into the night with Bogan.
They were fun, funny but also
sometimes
down-right fucked.
Maybe you can relate...
So at 29.25 years old,
when I found myself out of the job I loved and floundering
to get a charity project with a professional football club off the ground.
Life was in a spiral.
And you know how drinking 4-5 nights a week is OK, til it's not?
I was unfit,
wrecking relationships
and about to ruin a dream of mine,
to work with a Premier League football club.
My epiphany:
I didn't want to relinquish one of my favourite habits,
but it needed to change
if I was to get what I wanted in life.
I'd told myself I was going to change before...
But you always say that when you're hung over.
So I invented 101 Beer Tokens.
Now called The Token Game.
The long and short of it was...
Every time I’d drink alcohol I asked myself the next day ‘was it worth it?’
Over the last eight+ years this little question
has helped people in 76 different countries change their relationship to booze
while increaseiong their vitality (some call it Vicetality - mostly me)
We've had over 100,000 Tokens entered into our app.
The app + coaching folks through their transformation
has saved, jobs, relationships and even lives.
The whole "live your best life, life design" movement is lame and boring,
but I'm definitely into asking the question,
How do we unlock the hidden vitality in our vices.
That's Exciting and Fun (Frothy) to me.
This question has been boosted by graduating with Distinction as a Peak Performance Coach
with the Flow Genome Project going on to facilitating workshops
for the likes of Adobe, Ogilvy and even top execs at Brown Forman (Jack Daniels).
Turns out people and brands are slowly getting interested in this Vicetality / Vice Optimisation thing.
And YES I believe you can change your relationship to alcohol
so much so that it becomes a positive in your life.
My partner doesn't drink much and there is no way I would be with her with the old Benny.
But I still love going to a brewery with the boys and sending it at a festival every now and then.
A friend of a friend, 40 years old and almost died of cancer.
He'd been living the healthy puritan life and let go of all the fun stuff.
When he came through remission, he said 'I would have been so pissed if I'd died after my last ten years cutting out everything I loved.'
And it's not about going back to our teenager years and getting belted for 4 days.
Our bodies don't do that anymore.
It's about being selective hedonists and desiging a life that has all the good stuff in it as well as the health, successful business and epic relationships we deserve.
So if you're interested in learning more, I've been practicing this Vice Optimisatino stuff for creeping up to a decade. I've made some mega mistakes but also learnt a thing or 50.
If you've read this and you want to share what's going on with you, I offer a 30minute exploration call
or email me at benny@101tokens.com
Cheers (literally),
Benny
PS. I have a Now page which is about all the stuff I'm doing now, pending when I update it.
© 2022